so informed on Instagram: "The word “woke” has been weaponized by individuals on the right who can't seem to even define the word. Here is a breakdown of the origins and modern-day
![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
so informed on Instagram: "The word “woke” has been weaponized by individuals on the right who can't seem to even define the word. Here is a breakdown of the origins and modern-day
![Being “Woke” and the War on Woke. I am one of many who are proud to… | by Mirah Riben, author and activist | Medium Being “Woke” and the War on Woke. I am one of many who are proud to… | by Mirah Riben, author and activist | Medium](https://miro.medium.com/v2/resize:fit:1260/1*HpFAcMiCqRTYAXD54g9mUg.png)